Maximize ROI of reviews with Rating-based merchandising

With our latest update, you can now turn that social proof into an automated merchandising strategy. We've added “REVIEWS.io rating” as a new product attribute that you can use when setting up rules to Boost, Hide, or Demote products on your search and collection pages.

After connecting with your REVIEWS.io account, you can set up rules using conditions like "Greater than or equal to 4 stars" or "Less than or equal to 2 stars" to precisely control which products get surfaced to shoppers.

How to use Rating-based merchandising to drive conversions

This feature is designed to help you optimize product discovery and build trust with shoppers. Here are a few ways you can use it:

• Promote Your Best Products: Automatically boost items with strong ratings to the top of your search and collection pages. This showcases your most-loved products, building immediate trust and increasing sales.
• Protect Your Brand Experience: Demote or completely hide products with poor reviews. This ensures shoppers have a positive discovery experience and aren't turned away by low-rated items.
• Run Smarter A/B Tests: Use the new rating attribute in an A/B test to measure the real-world impact of social proof on your conversion rates and engagement.
• Perfect for Global Stores: This new attribute works seamlessly with Merchandising by Market, allowing you to create unique, rating-based rules for each different market you sell in.

Stop letting great reviews just sit there. Put them to work! Head over to your Merchandising rules to start building your first rating-based strategy today.

See the full integration guide for REVIEWS.io here.