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Boost x Klaviyo Integration: Supercharge your email marketing campaigns

Boost
Published
October 22, 2024
Integration

We're excited to announce a significant leap forward in email marketing: the Boost x Klaviyo integration. This powerful partnership allows you to seamlessly embed Boost's intelligent product recommendation widgets directly into your Klaviyo email templates, transforming generic email blasts into tailored shopping experiences. Merchants can further utilize the event integration to create segments for highly effective email flows in Klaviyo, including abandoned search follow-ups, abandoned cart reminders, and automated upsell or cross-sell campaigns.

boost and klaviyo integration supercharge email marketing

Whether you want to promote best sellers, most viewed, or trending products, our integration allows you to create highly personalized email campaigns that drive more engagement and increase conversion rates.

How This Integration Fuels Your Growth

This integration isn't just about sending product suggestions; it's about delivering the right suggestions at the right time. Leverage a suite of both AI-powered and curated recommendation widgets to cater to every customer segment and marketing objective.

Increase Conversion Rates: Boost the performance of your Klaviyo emails by recommending relevant products like frequently bought together or related items based on your customers’ shopping behavior.

Promote High-Performing Products: Showcase your best sellers, most viewed, and newest arrivals directly in email campaigns to engage high-intent shoppers.

Drive More Sales: Personalized recommendations lead to higher average order values and more sales by targeting customers with the right products at the right time.

Build Long-lasting Customer Relationships: Use Boost's event integration with Klaviyo to segment high-intent customers effectively and deliver more targeted, engaging, and relevant product recommendations through email campaigns.

How to Use the Integration

Enable Klaviyo Integration: Head to the Boost app admin, navigate to the Integration page, then select the Email & SMS tab to locate the Klaviyo integration.

Embed Product Recommendations: Choose the product recommendation widget that best aligns with your campaign goals. Whether it's the AI-powered precision of "Related Items" or the curated appeal of "Best Sellers," you have a range of options at your fingertips.

Embed and Customize: Copy the provided HTML code snippet and paste it directly into your Klaviyo email template. Refine the widget's appearance to seamlessly blend with your brand's aesthetic and create a cohesive email experience.

Preview and Deploy: Preview your email within Klaviyo to ensure the widget displays perfectly. Once satisfied, launch your campaign and watch the results roll in.

Event Integration: This requires no additional setup. Once a customer interacts with Boost's features on your store and is identified by Klaviyo, key user events will be automatically synced to their profile within Klaviyo.

For step-by-step guides, check out this Help article.

Best Practices

  • Segment Your Audience Strategically: Maximize the effectiveness of your recommendations by segmenting your Klaviyo audience. Target new customers with "Best Sellers" to showcase your most popular items while enticing returning customers with "Related Items" based on their past purchases.
  • Personalize Your Recommendations: Utilize AI-powered widgets like Frequently Bought Together and Related Items to provide hyper-relevant suggestions that encourage additional purchases.
  • Promote New and Popular Products: Align your email campaigns and product recommendations with key shopping moments. Promote "Newest Arrivals" during product launches or capitalize on seasonal trends with strategically timed "Trending Products" emails.
  • A/B Test for Optimization: Regularly test your email campaigns to ensure the product recommendations resonate with your audience, and tweak the design to ensure your emails stand out.
  • Monitor Performance: Track key performance indicators (KPIs) like click-through rates, conversion rates, and AOV to measure the impact of your personalized recommendations. Use these insights to refine your strategy further and maximize your ROI.

With Boost’s Klaviyo integration, you can seamlessly improve the relevancy of your emails, drive customer engagement, and boost sales—all within your existing Klaviyo workflows.

Boost's new Klaviyo integration now allows merchants to embed powerful product recommendation widgets directly into Klaviyo email templates. This feature is designed to increase email conversion rates by promoting the most relevant products to customers.
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